About The Founder

Machelle Pacion has had a deep love for animals as long as she can remember. Her love for animals coupled with her curiosity in health and nutrition research because of her own physical disability is what inspired her to probe into various methods of healing paths for all living creatures. Machelle has come to the conclusion that eating well is the best and first line of defense in preventative as well as curative health.

Machelle is naturally curious and a researcher by nature. Because of that she has researched medicine, health and nutrition her entire life due to her own legal health disability. She remembers studying her Mother’s medical encyclopedias as a young child because those were the only books in the house available to read. In addition Machelle is a natural-born writer, she has written since she was old enough to pick up a pencil and scribble, it just comes second-nature to her.

Bringing her many, many years of research and study regarding her own physical disability forward, learning about how living creatures utilize nutrients efficiently without the use of synthetic additives, Machelle has been able to utilize both tangible day-to-day living experience and years of caring for her own pets into creating the world’s first truly human grade, organic, whole-food species-specific parrot foods! In fact it is because of her own genetic blood disorder that Machelle can relate, at the cellular level, the many syndromes and disorders these captive creatures suffer from.

During the creation of these foods Machelle found that she has a an unquenchable love for these beloved creatures of the air, a love that fills a void Machelle never knew needed to be filled. She honestly believes that these beautiful creatures are the most innocent of all of creation and they deserve the utmost respect and the best care we can give them. This is why she feels our mission will never end in research and development for more improved foods and enrichment items in order to care for them during their captive lives.

Machelle, with the help of her husband George, embarked on this journey to create “BirD-elicious!”, this wholesome and revolutionary food in the Spring of 2003 in a quaint historic neighborhood of downtown Phoenix, AZ. It was George, actually, who brought parrots into Machelle’s life when they first met. Up until that time Machelle had been mainly a canine person. But when Machelle saw what the parrots were eating, highly processed pellets, she knew that something better had to be developed, hence the mission was on to create an organic whole-food diet for all companion birds!

After years of gradually switching herself over to an organic whole-food diet and experiencing the results of better all around health she knew for certain that these beautiful creatures of the air would no doubt benefit from a similar diet! So she set herself to the long task at hand.

Machelle began working with an adjunct professor from U of A and off to the start of creating an organic, whole-food diet they were! Much to their surprise the very first lab test came back almost completely in balance! From that point on every lab test just sailed through. All of the years of study, research and utilizing organic, whole-food nutrition for herself and her other pets had paid off. Now the parrots were going to begin benefiting as well!

It was in the Autumn of 2005 that Machelle and George moved their business to the state of Washington where they believed the “creative energy” would flow better and help their business to really take off, and it did! By 2007 the business was humming along at a speed they could hardly keep up with. And in late 2007 they opened their natural toy line. It took right off too and business was absolutely astonishing!

Best of all they were able to do what they had set out to do…contribute to many avian rescues and sanctuaries! This had been their intent all along.

By mid 2008 they were thinking they needed to find a larger location from which to produce their foods and their toys…until…

Machelle’s health took a turn for the worse, Machelle’s Mother’s health back in Arizona took a turn for the worse, the health of another close family member took a turn for the worse and George got laid off of his job during the Great Economic Recession of 2008. Unfortunately they had to temporarily close the business and head back to Arizona for the good of all concerned. But the story isn’t over…

Well Machelle is feeling a lot better now. Mom has passed to the other side and we are sure she is much happier now. Our children seem to be doing just fine on their own. And…

We have many, many customers requesting that we re-open our business, Machelle is writing her first avian nutrition book…actually the story is just beginning to get juicy…